whatsapp（whatsapp sniffer）

写在前面：自我介绍背后的本质到底是啥？

德鲁克：“没有什么比正确回答了一个错误问题更加危险！” 没搞清楚就直接来一段话术！[捂脸] 然后就直接COPY，然后发现好像总感觉哪里不对，总感觉哪里不得劲！[看] 中道外贸笔记讲究深度，不会直接给你上话术，那个太肤浅了！甚至害人，害得你不会思考！

所以我们一定要搞清楚这个问题背后的本质是什么?! 这样我们在写答案的时候就不会差到哪里去了。并且知道如何去优化，竟每一家公司是不一样的。

问题的本质是什么？

客户“要"的什么？：

1、解决问题的需求！

2、如何解决问题的需求！

3、真正的高手是解决客户的心病，而不是具体的病。

客户关注什么：

描述自己的优势，卖点更多站在客户的角度，而不是自己的角度。给客户带来哪些价值？不要自说自话。

1. 舒服：肖售的沟通是否让人舒适？你让别人舒服的程度决定了你的高度。

2. 趋利：投入产出怎么样？为什么，凭什么？

3. 避害：有没有什么风险？

4. 管理：稳不稳定？长不长久？

5. 经营：解决方案、服务方案、省前技巧客户培育计划）

6. 专业：专业知识、如何对比、如何采购、专业培训

7. 保障：无风险承诺、退款承诺、再次就品质保障承诺等

8. 优惠：如采购节促肖四要素：限时、限量、优惠、赠礼

自我介绍有很多方式, 今天这里主要分享三种主要方式：

一、 图片介绍

二、视频介绍

三、文字介绍

一、 图片介绍

社媒主面介绍页

1、凸显肖售做人做生意的理念！理念就是一句话！。个人和企业价值观也是可以结合的，个人为主。）价值观是一个人蕞快速被人了解的蕞直截了当的方式。

3、一定要专业：你就是行业的专家，你就是行业的顾问！

不要蓬头垢面，不要整一些乱七八糟的照片，让美工好好优化一下，没有美工，淘宝上有一大把，没有照片去拍摄职业照片。职业商务或者是商务休闲风，都是可以的，出现专业和亲和力！

二、视频介绍

短视频介绍

短视频思维：高效、高质，尽可能地全面展现。

眼耳鼻舌身意：视听触味嗅 ——　利用好人体信息接收的全方位方式，更好地介绍自己讲解公司和产品。

不是仅仅是介绍，而要通过介绍，把我们的公司的价值展现出来，理念同频。然后可以用案例简单地说明。用数字来体现。注意要偏口语化去表述哦~

这个视频目的： 这是很好“知已”的一种方式，让客户更好的了解我们，迅速的破冰和解除客户的抗拒。所以客户想听什么很重要， 我们要通过这个视频让客户了解我们公司的价值，我们能够解决他的什么问题和担忧。也也能够和客户高维同频我们的理念，从而建立基础的信任和尊重。这样就可以降维打击其他竞争对手。就是让客户更认可我们，PK掉其他的竞争对手。也为后面我们更好地挖需求和沟通做一个很好铺垫。因为现在的客户现在的人都比较浮躁，所以我要先知道你能够给我先带来什么价值，解决我什么问题。他才有兴趣听下去。所以要把价值提炼好前置，给合在我们的介绍里面。后续可以配合我们的成功案例册、介绍公司完整服务流程等进行专业的产品和服务讲解。

三、文字介绍

文字介绍一定要做很多个不同的版本。在不同的时间使用。

1、简单介绍版:

Hello, my dear friend,

Thank you so much for your inquiry. Here is a brief introduction below: It's XXX, sales manager ， with 8 years experience , XXX business from XXX Company which specialized in making XXX for almost 20 years.

For an accurate quote and solution, would you please kindly comment on the below questions:

1. What size do you need?

2. How many pieces do you need?

3. And what about packing?

I do cherish every of my customers very much, whether or not a deal, I hope you get still enough help from our company. Cause my business philosophy is: Sincere and wholehearted service can always win more customers!

For timely and efficient communication, may I know your Whatsapp number if you got one? So I can share some cases with photos and videos with you there. Better with your email and phone number, so we can keep contact in time. ; )

If I can be of any further help, just call me by Phone or Whatsapp anytime.

Thank you and all the best for you!

2、详情介绍版:

Hello, my dear friend,

Thank you so much for your inquiry. Here is a brief introduction below: It's XXX, sales manager from XXX Company which specialized in making XXX for almost 20 years. Thanks for your patience for watching our introduction below:

XXX was established in 2001, now we have more than 1,800 customers in 68 countries and regions worldwide.

More than 18,000 samples are in our showroom, which occupies 2,600 square meters indoor and we produce 1,200 new products . like XXX、XXX、XXX、XXX and so on , which are mainly exported to North America, Europe and they are greatly appreciated in a variety of different markets throughout the world. You are very welcome to visit our factory anytime.

1. Our price is relatively competitive. That's because we enjoy from a highly trained production team and the most advanced production line in the world. Our customers can easily sell our products in a good inventory turnover, which can help their sales increase by around 30%.

2. We have superior quality. Because we have a well trained production team and inspection team, and we have excellent quality guarantee and management policy. Therefore, we can guarantee the quality for you. Our defect rate is less than 0.05%, and our product complaint rate is less than 0.10%, which brought more repurchase in a relatively higher profit.

3. Our Guaranteed Audits: Our company passed strict and authoritative BSCI、OEKO-TEX 100 and we are verified on Alibaba by world-leading inspection company: TUV Rheinland. These are the most important guarantees for our employees, customers and society in business, especially for big giants like Walmart, Target, BM, Amazon, Ebay, etc. Our team can help to design and build your own custom brand at the same time for selling a higher pricing.

4. Our Certifications: We have the TUV test report for Azo free and composition, and STC test report for fabrics and silver eyelets , which can protect the health of consumers and long-term use.

5. Our Equipment: The advanced “Switzerland Saurer” embroidery machines, “Italy Smit” jacquard machines & “Germany Karl Mayer” warp knitting machines to ensure consistency of quality.

6. For the Delivery Time: We are an industry & trade company, so we can provide faster & more flexible one-stop delivery services to save your money as well as your turnaround time of orders.

In order to quote you the exact price including shipping, I need your help with us. Would please kindly comment on the following questions:

1. What size do you need?

2. How many pcs are you going to purchase?

3. Packing? Simple packing way for less quantity, or customized packing for quantity above 500pcs.

As long as you confirm the details above, I will send you the quotation immediately.

We also welcome your OEM and ODM orders.

We do cherish every of our customers very much, whether or not a deal, we hope you can always get enough help from our company. Because our business philosophy is: Sincere and wholehearted service can always win more customers!

If I can be of any further help, just call me by Phone or Whatsapp anytime. )

Looking forward to your kind reply and all the best for you!

Sincerely yours,

XXX

往期热文：

外贸肖售强场景：客户已经有供应商，如何跟进？

“高情商”练习工作坊一

肖售高情商必备基础：《客户微表情+微动作》

外贸肖售强场景之“砍价”谈判应对：如何进行策略性降价？

中道思维之：外贸如何高情商催单？

中道智慧解构话术之：外交部发言人 – 华春莹哀悼“安倍”

外贸业务中，如何升级客情关系？

深度解析：《人情世故法》—肖售PK，如何求助客户，促成订单？

《如何“服务”好客户，避免流失？！》- 1

关于外贸人打电话的重要思路

外贸基操之——《促单话术四部曲》1/2

外贸基操之——《促单话术四部曲》2/2

威尔-史密斯事件——危机公关话术解析

外贸人的灵魂拷问：如何建立自信？

外贸肖售之：麦肯锡《客户信任》公式

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做肖售就要做个：狠人！

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