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《经济学人》：“脸书”二号人物，女强人桑德伯格辞职？

原文标题：
A shake-up at Meta
Leaning out
Sheryl Sandberg, Mark Zuckerberg’s second-in-command, quits Facebook

Could the move foreshadow an even greater shift towards virtual reality?

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“When i took this job in 2008, I hoped I would be in this role for five years,” wrote Sheryl Sandberg on her Facebook page on June 1st. With that the chief operating officer of Meta, the social network’s parent company, announced her resignation. The year she joined Facebook made $272m in revenue. Last year turnover reached $228bn. Aside from Mark Zuckerberg, Meta’s boss, no one has done more to build the tech behemoth, which boasts more than 2bn users around the world.

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In 2008 Facebook was in its infancy. Mr Zuckerberg, then 23 years-old, had no concrete plans to make it a viable business. Ms Sandberg had been running Google’s advertising operation, after stints at McKinsey, a consultancy, and America’s Treasury. A compulsive organiser, she was brought on to provide adult supervision. She “handles things I don’t want to”, Mr Zuckerberg once said. That included commercial strategy and staffing, as well as politics.

[Paragraph 3]
Ms Sandberg flourished in the role. She masterminded the firm’s growth as an ad platform. By 2010 Facebook was profitable. Last year only Alphabet, Google’s parent, earned more advertising revenue. One of her books, “Lean In”, became synonymous with female empowerment in the boardroom. All this helped cement her place as Mr Zuckerberg’s second-in-command.

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But over the past few years speculation grew that the relationship was fraying. Mr Zuckerberg apparently blamed Ms Sandberg for a scandal which involved the sharing of Facebook users’ private data with third parties by Cambridge Analytica, a political consultancy. Other reports suggest that the Trump years added extra strain. As a vocal Democrat she became less effective at advocating for the firm in Trumpian Washington. Meta denies there is a problem. Ms Sandberg says she is leaving to pursue her philanthropic work.

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The departure comes at a tumultuous time for Meta. Fewer teenagers are signing up to Facebook. Even Instagram, Meta’s youth-friendly platform, is losing out to TikTok, a hipper rival. New privacy rules introduced by Apple allow users to opt out of ad-tracking. That makes Facebook less valuable to advertisers. Meanwhile lawmakers are increasingly concerned about misinformation on social media.

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Mr Zuckerberg wants the firm to go all-in on the “metaverse”. Over the past year, the firm has bulked up its virtual-reality teams, ploughing $10bn into the effort. It plans to release four new headsets by 2024. As a digital-ads guru, Ms Sandberg may have found herself adrift at a firm veering towards hardware.

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The exit of Mr Zuckerberg’s adult supervisor seems to alarm investors; Meta’s share price dipped by 3% on the news. And it leaves his firm looking like a one-man show. He is the only founder still calling the shots at one of America’s tech giants. Reports were already swirling that his management style had become more iron-fisted, taking big decisions with less counsel. Without his long-term partner, he may start to cut an even more solitary figure.

原文出自：2022年6月4日《经济学人》Business版块

精读笔记来源于：自由英语之路

本文翻译整理：Irene

本文编辑校对: Irene
仅供个人英语学习交流使用。

【补充资料】

据报道，当地时间6月1日，美国社交媒体平台“脸书”首席运营官雪莉·桑德伯格发文称，她将于2022年秋天离职。据悉，桑德伯格于2008年加入Facebook，成为Facebook首席执行官兼联合创始人扎克伯格的主要帮手，对Facebook广告业务和公司内部运作做出了巨大贡献，并帮助Facebook成长为全球蕞大的广告公司之一。

桑德伯格表示，她将继续担任Facebook母公司Meta的董事会成员，并计划未来将重心转向慈善工作。消息称，该公司的首席增长官奥利文将接任首席运营官这一职务。另据报道称，在桑德伯格将离职的消息传出后，Meta股价应声下跌4%，收盘前小幅回升收跌2.58%。

“在与扎克伯格初次相见时，我38岁，他只有23岁。我们一起经历了这家公司和各自人生中很多重要的时刻，某种程度上来说，我们是一起成长的。”桑德伯格写道。实际上，在加入Facebook之前，桑德伯格就已经是科技行业的知名人士。她曾在世界音行、证府财证部门担任高级要职，后成为谷歌全球在线肖售和运营的副总裁。报道称，在Facebook成立之初，由于创始人扎克伯格年纪尚轻、经验尚浅，有着丰富从业经验的桑德伯格被称作“Facebook的成熟监督者”。

【重点句子】

But over the past few years speculation grew that the relationship was fraying.
但在过去几年里，越来越多的人猜测他们之间关系不和。

As a digital-ads guru, Ms Sandberg may have found herself adrift at a firm veering towards hardware.
桑德伯格作为一名数字广告大师，她可能发现自己在公司转型中迷失了方向。

And it leaves his firm looking like a one-man show.He is the only founder still calling the shots at one of America’s tech giants.
这让Meta公司看起来像一场独角戏。在美国大的科技公司中，扎克伯格是唯一一位仍在发号施令的创始人。

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